Linkedin

Professional social network
If you’re reading this guide to tools for your professional network, you probably have a LinkedIn account. LinkedIn is a platform with capabilities ranging from a digital rolodex to job listings to livestreams and group discussions. The challenge with using LinkedIn is that the number connections that most people have there is overwhelming. You’re probably connected to almost all of your closest connections, but you’re also connected to a bunch of people that you don’t even know. It’s hard to find who to reach out to, why, or when. In addition, with so many features on the platform, and people using it for sales and recruiting, it’s easy to get distracted from actually building relationships. None the less, having a LinkedIn account is essential for anyone who’s serious about managing their professional network.